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EDC Client, Lionne Designs, Sponsors Miss Iowa at 2013 Miss America Pageant

IOWA CITY, IA—JANUARY 7, 2013—Lionne Designs, an Iowa City-based national direct sales jewelry company and an EDC client, is an official sponsor of Mariah Cary, Miss Iowa 2012. Ms. Cary will wear Lionne pieces at the 2013 Miss America Pageant on Saturday, January 12, at the Planet Hollywood Resort & Casino in Las Vegas. The Pageant will be televised on the ABC network at 8:00 pm CST.

“The mission of the Miss America is aligned with Lionne’s principle that all women encompass strength, beauty, grace and courage,” said Mary Beth Guillaume, Founder and President of Lionne Designs. “We are proud to have Ms. Cary wear some of our pieces at the Pageant. Our artisan-crafted, all authentic jewelry will be a great complement to her style.”

Lionne Designs uses only authentic materials, setting the company apart from other direct selling jewelry companies. “I started Lionne in 2003, because I found there was a segment of women interested in high quality, contemporary jewelry available through a direct selling model,” Guillaume added.

At the Pageant, Ms. Cary will be wearing Lionne’s pavé Cubic Zirconia and sterling silver ring and bracelet set with her formal gown. Ms. Cary, from Burlington, IA, is promoting the platform Tourette Syndrome: The Involuntary Companion Syndrome. Ms. Cary is studying Public Relations at Mt. Mercy University.

About Miss America
Developed by the Miss America Organization, a not-for-profit organization, the Miss America program exists to provide personal and professional opportunities for young women and to promote their voices in culture, politics and the community. The Miss America Organization is the world’s largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance.

More than twelve thousand women participate each year in local and state events, culminating in the selection of 52 national finalists who vie for the Miss America title. For more information, visit www.missamerica.org.

About Lionne Designs
Lionne Designs is a national direct sales jewelry company based out of Iowa City, Iowa.  The company’s contemporary and timeless jewelry collection is made from only authentic metals and genuine gemstones, handcrafted by artists around the world. For more information on Lionne Designs and its products, visit www.LionneDesigns.com.